Presenter: Dr Jessie Harman, Rotary International Director
Date: Sunday 19th March 2023
Time: 12 noon AEDST (2pm NZT)
Customer experience is the ‘secret sauce’ of both successful marketing and branding. How your customers feel after engaging with your business can make or break your marketing campaign. It’s just the same in Rotary! How your members feel after joining your club will fundamentally influence your club’s success or failure.
In this webinar, our very own Rotary International Director, Jessie Harman will highlight the importance of member experience in your club’s marketing and branding strategies. She’ll share the ‘top ten’ things that every club can do to create a truly great member experience – to drive membership growth, build positive brand ambassadors, and create a truly memorable brand.
Jessie Harman is a Director on the Board of Rotary International and a member of the Rotary Club of Wendouree Breakfast. For 10 years, Jessie lectured in Marketing at the University of Ballarat, helping undergraduate and postgraduate students understand the power of marketing to drive growth and profitability. Her specialty was marketing for services organisations – organisations, like Rotary - that sell experiences, rather than goods. Join Jessie to learn the things you can do to make every member a satisfied customer in your club.
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